Placemaking is not just the act of building or fixing up a space, but a whole process that fosters the creation of vital public destinations: the kind of places where people feel a strong stake in their communities and a commitment to making things better. Simply put, Placemaking capitalizes on a local community's assets, inspiration, and potential, ultimately creating good public spaces that promote people's health, happiness, and wellbeing.
From Projects for Public spaces
Since Wynyard Quarter opened in August 2011 a programme of place based initiatives has been established to develop the sense of community within the precinct. These draw on the area's unique maritime and industrial heritage and design lead vision. They include weekly Workshops on the Wharf, Silo Cinema and Night Markets alongside more spontaneous or unpublished activities that are designed to ensure there is always a sense of something new happening in the area. Waterfront Auckland carefully curates this programme in order to harness and grow the unique flavours of the waterfront.
Placemaking on the Auckland Waterfront requires a combined approach of attracting the right mix of businesses, creating a neighbourhood amongst residents, tenants and local business, providing social and community infrastructure both soft and hard, activating spaces and places, and housing events which draw locals and visitors to a new city precinct. This work is designed to engender a sense of value, respect, and welcome for all Aucklanders and visitors to the waterfront.
"Nobody can leave this conversation without realising that identity building, place-making, design, character-building, is a substantial undertaking and that it's the beginning, the middle and the end of everything. It is not a department, it's not a piece of work, it's not a phase, it's apermanent agenda."
Greg Clark Moderator SeaEdge 2012
Read more about:
Silo Park Cinema, Sessions and Markets
Workshops on the Wharf
Events on the Waterfront
In terms of events, Waterfront Auckland works closely with Auckland Council, Auckland Tourism, Events and Economic Development (ATEED), Regional Facilities Auckland, the community, events industry and other key stakeholders to facilitate and assist delivery. Guidelines ensure that event offerings are dynamic, inspiring and environmentally sustainable. Waterfront Auckland's role is to ensure that there is a diverse calendar of social, cultural and business events and activation offerings throughout the year, taking place across the key waterfront precincts.
Tourism and events on the waterfront will have a significant economic impact on Auckland; with additional visitor hours spent enjoying the new amenities contributing an estimated $244 million a year by 2040. The increased number of activity on the Waterfront is estimated to amount to $49.3 million in direct spending, generating $22.1 million in GDP and around 480 jobs.
Waterfront Auckland is working closely with sister and related organisations to build the profiles and impacts of a number of existing events on the waterfront, including but not limited to:
Auckland Anniversary Weekend (including The Auckland Seafood Festival and Anniversary Day Regatta)
Auckland International Boat Show
New Zealand Fashion Week
Auckland Arts Festival